Case Studies
In hundreds of client engagements during the past 30 years, Sharon Merrill’s senior counselors have assisted a wide range of companies across the globe in successfully managing virtually every type of strategic challenge an organization might face. For each client engagement, we execute on a comprehensive strategy and focus on a set of intended results. Our longevity is a testament to our success in achieving those results.
IPO Program
Starting life as a public company
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Investor Outreach
Correcting investor misperceptions
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Crisis Communications
Recovering from a disaster
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Crisis Communications
Product Recall
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Meetings and Introductions
Cultivating sell-side analysts and institutional investors
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Communicating Shortfalls
Blunting the impact of missed earnings
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Corporate Visibility
Generating visibility yields sales leads
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Perception Audit
Using survey research to refresh corporate messaging
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Presentation Training
Executive training to improve communication skills
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Investor Day
Hosting an investor day/analyst day
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CEO Transition Communications
Building support for a new CEO
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Rebuilding Credibility
Leveraging a performance turnaround to rebuild credibility
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Mergers & Acquisitions
Garnering media for a major acquisition
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Shareholder Activism
Shareholder support for acquisition
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Proxy Fights
Battling for board seats
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Acquisition Support
Communications to generate support for an acquisition
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Reputation Management
Presentation training to enhance management credibility
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Private Company IR
Bringing Consistent Communications Cadence and Content to Investors
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Surviving Bankruptcy
Preventing a subsidiary’s bankruptcy from damaging corporate valuation
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Media Relations
Publicizing stellar performance in a discredited industry
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