Sharon Merrill Associates Investor Relations The Timing of Negative News: A Lesson from the Boston Bruins

Timing is everything. On Tuesday, one of the “Original Six” hockey teams fired its long-time coach Claude Julien, who in 2011 led the team to a Stanley Cup victory. The Bruins had underperformed in recent years, especially this one, and Julien, who had been the NHL’s longest-tenured coach, was shown the door. The announcement of…

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Sharon Merrill Associates proved to be a valuable partner … They enhanced our road show presentation, refined our positioning and developed a strong investor relations and communications infrastructure.

President & Chief Financial Officer  Cynosure, Inc.