We help companies enhance their image and build a lasting positive reputation. Some are early stage companies ready to raise their visibility, while others need to protect or restore their image. We use a combination of precise messaging and carefully orchestrated outreach to build corporate reputations.
Media Relations – Attracting media attention for newsworthy developments inside the business
Crisis Communications – Acting quickly and decisively to protect the company’s reputation
Social Media – Using digital media to build support and visibility instantaneously around the world
Thought Leadership – Building credibility by positioning executives as experts
Executive Visibility – Securing high-profile speaking and philanthropic opportunities
Management Coaching – Ensuring an aura of credibility in any speaking situation
Media Training – Ensuring that spokespeople speak credibly and stay “on message”
Rebuilding Credibility – Implementing a strategy to build support from critical audiences
Board/Shareholder Engagement – Developing effective communications to manage this critical dialogue
Shareholder Activism – Executing an effective strategy to keep control of the company
Whether you’re looking to enhance your company’s image, rebuild it or establish a new CEO’s credibility, call 617-542-5300 or e-mail us at info@InvestorRelations.com.
Learn more about our experience and thought leadership
Case Study – Rebuilding Credibility
A small-cap company suffered a reversal of fortune on Wall Street. The company refocused its strategy, hired a new CFO and began reporting stronger results. But the stock price continued to languish until management launched an aggressive investor relations program. As a result of the program, valuation improved, with the stock price rising more than 500% from the all-time low posted just prior to Sharon Merrill’s engagement.
Case Study – Management Credibility
The leaders of a technology company needed to significantly improve their presentation skills in advance of an investor day event intended to showcase the strong management team. After working with Sharon Merrill, the team was well received by the investor audience and the event was a resounding success.
Blog – Reputation Management for The Great Pumpkin
Here are three tips to reestablishing a positive personal brand whether you are a fictional cartoon character, disgraced athlete or corporate executive.