STREETSCOPE
Keeping the Activists at Bay: Five Steps to an Effective Response Plan
The new reality is that no public company, no matter how highly regarded or well managed, is immune from activist attention. The number of activist campaigns waged against public companies increased in 2015 to 375 according to the research firm FactSet. Once an activist surfaces, every move a company makes can have a profound and cascading…
10 Reasons Why You Should Conduct a Perception Audit
In evaluating your company’s corporate reputation and whether its share price is fairly valued, analyzing your audience is key. The image you are projecting, may not be the same that is being perceived by your investors and analysis. To understand and address the critical factors that impact your company’s reputation and shareholder value its important…
Think Like a Politician: Use Investor Perception Audits as a Strategic Advantage
In politics, there is an age-old debate as to whether elected leaders should vote according to the wishes of their constituents, or vote their conscience as the people’s representative. We have seen politicians criticized for using polling too extensively to guide policy (see Bill Clinton) — and not enough (see Barack Obama). When I worked…