reputation management
Crisis Communications: Preparing for the Unexpected
When you do work in crisis communications, you’re often asked to share war stories alongside other communications professionals on conference panels. The cases that are analyzed run the gamut of private and public companies, from small start-ups to large multinationals, in industries from consumer goods and high tech to pharmaceuticals and financial organizations. But there…
5 Tips for a Successful Investor Day
Hosting an investor day can be a powerful way to raise management visibility and credibility, highlight the depth of your management team, and clarify your company’s value proposition and growth strategy. But planning a successful investor day is no small task. Here are five tips to help you along the way.
Are You ‘The Great Pumpkin’ in Need of Reputation Management?
A Halloween Lesson with Apologies to Charles M. Schulz Every year Linus sits in the neighborhood pumpkin patch trying to impress Charlie Brown’s little sister Sally with a personal introduction to The Great Pumpkin. On Halloween, she forgoes trick or treating to wait for the Great Pumpkin as he “flies through the air and brings toys to all the children of…
10 Reasons Why You Should Conduct a Perception Audit
In evaluating your company’s corporate reputation and whether its share price is fairly valued, analyzing your audience is key. The image you are projecting, may not be the same that is being perceived by your investors and analysis. To understand and address the critical factors that impact your company’s reputation and shareholder value its important…
Press Conferences in a Crisis: Belichick and Deflate-Gate
By David Calusdian, Executive Vice President & Partner New England Patriots Coach Bill Belichick held two press conferences to address the “deflate-gate” controversy that has taken over sports headlines since the Patriot’s dismantling of the Indianapolis Colts in the AFC Championship game. The Patriots, and Belichick as its head coach, are accused of underinflating game-day…
Reputation Management: Rebuilding Lance Armstrong
By David Calusdian, Executive Vice President & Partner As bad as things look for Lance Armstrong amidst the doping scandal that has cost him seven Tour De France titles and millions in endorsement deals, he has an opportunity that few in need of reputation management ever have. This opportunity for reputation redemption comes not from…
Reputation Management for The Great Pumpkin
A Halloween Lesson with Apologies to Charles M. Schulz By David Calusdian, Executive Vice President & Partner Year in and year out, Linus sits in the neighborhood pumpkin patch trying to impress Charlie Brown’s little sister Sally with a personal introduction to The Great Pumpkin. She forgoes trick or treating to wait for the Great…