Public Relations
The Timing of Negative News: A Lesson from the Boston Bruins
Timing is everything. On Tuesday, one of the “Original Six” hockey teams fired its long-time coach Claude Julien, who in 2011 led the team to a Stanley Cup victory. The Bruins had underperformed in recent years, especially this one, and Julien, who had been the NHL’s longest-tenured coach, was shown the door. The announcement of…
Crisis Communications: Preparing for the Unexpected
When you do work in crisis communications, you’re often asked to share war stories alongside other communications professionals on conference panels. The cases that are analyzed run the gamut of private and public companies, from small start-ups to large multinationals, in industries from consumer goods and high tech to pharmaceuticals and financial organizations. But there…
Four Steps to Deliver a Captivating Presentation
The ability to deliver a captivating presentation, whether at meetings, investor conferences or in a more personal one-on-one setting is challenging for most. Even those who are naturally gifted still need to practice to be their best. Don’t make the mistake of spending inordinate amounts of time developing a PowerPoint presentation, and little time preparing…
Are You ‘The Great Pumpkin’ in Need of Reputation Management?
A Halloween Lesson with Apologies to Charles M. Schulz Every year Linus sits in the neighborhood pumpkin patch trying to impress Charlie Brown’s little sister Sally with a personal introduction to The Great Pumpkin. On Halloween, she forgoes trick or treating to wait for the Great Pumpkin as he “flies through the air and brings toys to all the children of…
Presentation Training: Tips and Tricks
We’ve called upon our resident body language expert, Sharon Merrill EVP and Partner David Calusdian, to teach us to become better speakers – whether at meetings, investor conferences or in more personal settings. This four-part conversation provides a taste of the good, and bad, habits of executive presenters, with a few tips for improvement along the way. Today’s post is the finale in the series.
Press Conferences in a Crisis: Belichick and Deflate-Gate
By David Calusdian, Executive Vice President & Partner New England Patriots Coach Bill Belichick held two press conferences to address the “deflate-gate” controversy that has taken over sports headlines since the Patriot’s dismantling of the Indianapolis Colts in the AFC Championship game. The Patriots, and Belichick as its head coach, are accused of underinflating game-day…
Social Media for Investor Relations for the Marketing/PR Professional
By Dennis Walsh, Senior Consultant & Director of Social Media It’s that time of year again: Back to School! For my first job out of college I worked as an educator. This year, for “Back to School” season, I thought I’d step back into my teaching shoes. The following is a quick lesson on social…