Three Step Approach to Social Media for Investor Relations

By Dennis Walsh, Vice President I recently moderated a webinar hosted by NIRI on social media strategies for investor relations. On the panel with me were David Jackson, CEO, Seeking Alpha; RJ Jones, Investor Relations Officer, Zillow; and Andrew Shapiro, Founder, President and Portfolio Manager, Lawndale Capital Management. The discussion made clear that professional investors…

Preparing for a Social Media Crisis

By David Calusdian, Executive Vice President & Partner I recently participated as the designated “social media expert” as part of a crisis communications case study session at the 2012 NIRI Southwest regional conference.  This year’s conference was held in New Orleans and the session centered on a fictitious publicly held bead manufacturing company (apropos for…

It’s Time to Face Social Media for Investor Relations

“But social media for investor relations won’t work for my company!” The use of social media is radically changing the way our society communicates – and the investment community is no exception.  But many investor relations officers still refuse to use social media as an IR tool.  I’ve heard any number of reasons why “social…

Crisis Communications: How to Best Prepare for those “Uh-Oh!” Moments

Recently, I served on a panel at the Publicity Club of New England’s “An Inside Look at Crisis Communications” program, along with other corporate and crisis communications veterans from the Boston area.  We each shared some of our most memorable cases including events involving government funding cuts, infant product recalls, massive layoffs, insider trading, embezzlement,…