Maureen Wolff Sharon Merrill Associates

Video: The Sharon Merrill Approach

What makes Sharon Merrill Associates excel in the world of strategic communications? Trust. Experience. Resilience. Passion. Vision. Perspective. Partnerships. Take a look at our story and see how we leverage these qualities to help you build value.

Sharon Merrill Associates

Video: The Sharon Merrill Associates Approach

What makes Sharon Merrill Associates excel in the world of strategic communications?  Trust. Experience. Resilience. Passion. Vision. Perspective. Partnerships. Take a look at our story and see how we leverage these qualities to help you build value.      

Sharon Merrill Associates Investor Relations

Investor Relations and High-Frequency Trading: Q&A with Bill Harts of Modern Markets Initiative

Bill Harts is the CEO of Modern Markets Initiative (MMI), an advocacy organization devoted to the role of technological innovation in creating the world’s best markets. MMI engages and educates public audiences about the value modern market professionals provide to today’s electronic marketplace. Harts is known in the financial services industry as a pioneer of…

Investor Relations Sharon Merrill Associates

IR Website Best Practices: Five Ways to Drive Corporate Storytelling

A great IR website is not only about compliance; it’s also about creating a space investors can look to understand the qualitative aspects of your company’s story. While providing financial data and reports is important, what separates the best sites in the world are those that focus on providing context on the company’s strategy and clarity…

Sharon Merrill Associates Investor Relations

The Timing of Negative News: A Lesson from the Boston Bruins

Timing is everything. On Tuesday, one of the “Original Six” hockey teams fired its long-time coach Claude Julien, who in 2011 led the team to a Stanley Cup victory. The Bruins had underperformed in recent years, especially this one, and Julien, who had been the NHL’s longest-tenured coach, was shown the door. The announcement of…

Sharon Merrill Associates Investor Relations

When It’s Time for a Change: CEO Succession

Whether it’s the longtime CEO’s retirement or the recent hire’s sudden exit, communicating the transition of the top executive is one of the most critical messaging tasks a company can undertake. So let’s discuss them both: the transitions that are well-planned, thoughtful and strategic, and those that are likely to catch investors by surprise. Here…

Sharon Merrill Associates Investor Relations

In-N-Out in IR for 2017

It’s once again time for our tongue-in-cheek roadmap of what’s in and what’s out in investor relations, and more, for the upcoming year. We hope you enjoy, and have a happy, healthful and successful 2017. In Out Empathy challenge Mannequin challenge FinTech Traditional banks Tick size program Mosquitos Smart homes Dumbwaiters IRC CFA Passive investing Active…

Sharon Merrill Associates Investor Relations

Holly Jolly Market

(to the tune of “Holly Jolly Christmas”) Have a holly jolly market It’s the best one of the year Dow is up, don’t press your luck Two weeks are left in the year   Have a holly jolly market Take your meetings on the Street Tension’s low, and funds have dough And bears are in…

Sharon Merrill Associates Investor Relations

Crisis Communications: Preparing for the Unexpected

When you do work in crisis communications, you’re often asked to share war stories alongside other communications professionals on conference panels. The cases that are analyzed run the gamut of private and public companies, from small start-ups to large multinationals, in industries from consumer goods and high tech to pharmaceuticals and financial organizations. But there…

Life Sciences: Communicating the Investment Story

If you have ever tried telling a life sciences investment story, chances are, you’ve encountered one of three responses: “Wait. Slow down. I have no idea what you’re talking about.” This is sometimes communicated nonverbally as a blank stare. “Okay. That makes sense. So when do you expect commercialization?” “What’s the mechanism of action? And…