Sharon Merrill Associates Investor Relations The Podium Blog

Telling a Story Investors Want to Hear

It’s the ability to tell a compelling story that will get the investment community excited about your company. It’s also a great challenge for even the largest public companies in the country. So why is it so difficult to captivate investors with an investment story management should inherently know so well? To help solve this…

Sharon Merrill Associates Investor Relations Strategic Communications

5 Keys to Communicating a Compelling Retail Investment Story

By David Calusdian, Executive Vice President For those IROs and CFOs new to the retail sector, the practice of investor relations can seem like a whole new field – with new players, metrics and ways to communicate.  And while best practices and the fundamentals of IR still hold true, there is a lot to learn before…

How to Build a Compelling Investment Thesis for Your Investor Presentation

In a recent blog post, “Giving Life to Your Investor Presentation,” David Calusdian suggests a number of valuable ways to improve not only the investor presentation itself but importantly the delivery of the content. One critical element identified by David is the development of a strong investment thesis that ultimately binds the presentation together. What…