Sharon Merrill works with a wide range of consumer and retail companies. We communicate how the client’s growth strategy dovetails with consumer end-market dynamics to drive value for its many stakeholders.

  • Attracting retail-focused investors to the stock
  • Communicating customer engagement and channel growth initiatives
  • Managing crises around missed product cycles or growth expectations
  • Positioning management as thought leaders in their retail sector
  • Providing expert counsel on retail/consumer company IR

Tell your story in a way that Main Street and Wall Street investors understand. Call 617-542-5300 or send an e-mail to

Learn more about our experience and thought leadership

Blog – 5 Keys to Communicating a Compelling Retail Investment Story

For those IROs and CFOs new to the retail sector, the practice of investor relations can seem like a whole new field – with new players, metrics and ways to communicate. And while best practices and the fundamentals of IR still hold true, there is a lot to learn before you can expertly communicate your retail company’s story to the investment community. Here are five tips to get you started.

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