Maureen Wolff Sharon Merrill Associates

Video: The Sharon Merrill Approach

What makes Sharon Merrill Associates excel in the world of strategic communications? Trust. Experience. Resilience. Passion. Vision. Perspective. Partnerships. Take a look at our story and see how we leverage these qualities to help you build value.

Sharon Merrill Associates

Video: The Sharon Merrill Associates Approach

What makes Sharon Merrill Associates excel in the world of strategic communications?  Trust. Experience. Resilience. Passion. Vision. Perspective. Partnerships. Take a look at our story and see how we leverage these qualities to help you build value.      

Sharon Merrill Associates CEO Pay

In Discussing CEO Pay Ratios, Context Is Everything

New disclosure rule presents an “apples and oranges” problem As any communication veteran knows, every corporate “happening” creates a messaging opportunity. That is certainly the case with the impending round of pay-ratio disclosures. Starting this year, under an SEC amendment to Regulation S-K, which stemmed from a provision in the Dodd-Frank Wall Street Reform and Consumer Protection…

Investor Relations Sharon Merrill Associates

Five Keys to Executing a Successful Investor Day

Investor days are one of the largest and most influential investor events a company can organize. They also are arguably the most overwhelming, triggering challenges in logistics and human resources for public companies large and small. But don’t let organizational challenges prevent you from hosting a successful investor day that will have both your company…

Sharon Merrill Associates Investor Relations

The Timing of Negative News: A Lesson from the Boston Bruins

Timing is everything. On Tuesday, one of the “Original Six” hockey teams fired its long-time coach Claude Julien, who in 2011 led the team to a Stanley Cup victory. The Bruins had underperformed in recent years, especially this one, and Julien, who had been the NHL’s longest-tenured coach, was shown the door. The announcement of…

Investor Relations Sharon Merrill Associates

When It’s Time for a Change: CFO Succession

A new CEO is the highest-profile personnel announcement a company can make, but a new CFO isn’t far behind. As with any executive transition, the reasons can vary widely – from termination to mutual separation to a legitimate retirement. Regardless of the rationale, however, you’ll need to negotiate a different set of questions when communicating a CFO…

Sharon Merrill Associates Investor Relations

When It’s Time for a Change: CEO Succession

Whether it’s the longtime CEO’s retirement or the recent hire’s sudden exit, communicating the transition of the top executive is one of the most critical messaging tasks a company can undertake. So let’s discuss them both: the transitions that are well-planned, thoughtful and strategic, and those that are likely to catch investors by surprise. Here…

Sharon Merrill Associates Investor Relations

Crisis Communications: Preparing for the Unexpected

When you do work in crisis communications, you’re often asked to share war stories alongside other communications professionals on conference panels. The cases that are analyzed run the gamut of private and public companies, from small start-ups to large multinationals, in industries from consumer goods and high tech to pharmaceuticals and financial organizations. But there…

Sharon Merrill Associates Investor Relations The Podium

Preannouncing Results, Part II: Determining the Message

This is Part II of our preannouncement series based on AlphaSense research. Today we focus on the qualitative discussion of the results in earnings preannouncements and the financial metrics used. In my previous post, we focused on the factors that contribute to a company’s decision to preannounce its financial results – that is, provide the…